Who: Fidoodle's goods are designed and illustrated by Jen Bulthuis.
How: New ideas take form through playful exploration and very extremely serious observation. All illustrations are drawn by me; Jen and then hand-printed onto wood/fabric/cardboard by me; Jen.
What: Everything is built from natural and recyclable materials like wood, cardboard, paper and organic cotton and each modern design is constructed to ignite play, story-telling and the continuation of creation.
Where: You can find these toys at various locations listed here, or you can come by and meet Jen and others behind Fidoodle. These toys are made in small batches in our little studio in Toronto, Ontario.
Why: These objects are intended for all to play with. They're the kind of toys that grown ups aren't likely to tell you to clean
them up AND they help us tell stories. Often the littlest among us have such good stories because they get to practice.
Now we can all practice.