who we are

Fidoodle builds toys and household items about stuff that we think is important.

We believe play is a way for kids (and grown ups) to explore and be curious about each other, the world, and ourselves.  This is at the heart of understanding.

Play is a form of making, imagining and telling great stories.  And these actions can bring change, understanding, appreciation and love.

 So we believe play is good life practice.

Fidoodle is an ongoing project for artist and illustrator, Jen Bulthuis.  She draws, prints, and designs each object using recyclable materials like wood, cardboard, felt, and organic cotton.

These are toys that can pass from one generation to the next and the stories that surround them will keep growing.